The Next Frontier in Pet Health: Emerging Trends for Formulators
The Next Frontier in Pet Health: Emerging Trends for Formulators
Pet ownership is at an all-time high, with 66% of US households owning at least one pet.1 From this, it’s no surprise that the global pet care market is estimated to grow from $246 billion in 2023 to $368 billion by 2030.2 Trends in pet health and food products are mirroring human health and nutrition products that target similar applications as well.
In the ever-evolving landscape of pet health, flexibility is crucial for formulators seeking to create products that cater to the diverse needs of pets. From mood & behavior to fortifying nutritional profiles, pet formulators should stay ahead of these emerging trends to pivot and adapt to the growing demand for pet health products.
Mood & Behavior
Stress, anxiety, and behavioral issues are a few common concerns for pet owners. Changes in routine, separation from their owners and visits to the vet can trigger a stress response in pets, whereas thunderstorms, fireworks, and prolonged periods of solitude may lead to certain behavioral issues that may prove challenging for pet owners and the household.
Innovative pet health products incorporating ingredients, such as ashwagandha, holy basil, and curcumin, recognize the importance of addressing mood and behavior in pets with respect to cognitive wellbeing. Moreover, formulators can benefit from the inclusion of antioxidants and vitamins that support cognitive function, longevity, and a positive emotional state for pets.
Longvida Optimized Curcumin® may be a viable ingredient solution for pet formulators looking to target mood & behavior support.
Joint Comfort
As pets age, mobility becomes an increasingly important factor for their quality of life regardless of their breed, age, and lifestyle. As a formulator, consider developing targeted solutions for specific joint issues faced by pets. For example, senior pets may require joint supplements with higher concentrations of active ingredients to address age-related joint issues, while pets with joint-specific conditions may benefit from specialized formulations tailored to their unique needs.
With an increasing focus on holistic pet care, formulators are turning to botanical ingredients that support joint mobility & comfort. Ingredients like curcumin and WokVel® Boswellia serrata are gaining popularity as a natural alternative in this space.
Nutritional Fortification
Nutritional fortification serves as a cornerstone of pet health formulations, playing a pivotal role in improving the quality of pet health products while offering a multitude of benefits that contribute to a pet’s overall wellbeing. The global trend of pet humanization and the increasing demand for pet food fortified with vitamins and minerals are the main drivers of the growth in fortified pet food sales.4
Beyond meeting basic nutritional needs, pet owners are seeking products that provide additional functionalities and are turning to delivery formats that match their unique preferences. Chewable tablets, liquid drops, toppers, and powdered formulations allow formulators to stay flexible and pet owners to choose the most convenient option for their pets’ needs and preferences.
Brands fortifying pet foods and supplements with a well-rounded balance of essential nutrients, vitamins, and minerals may help address pets’ specific nutritional needs based on a variety of factors, assuring that pets receive optimal nutrition to support their growth, development, and longevity.
For formulators looking to fortify their next pet health products, consider Guaviam™ extract – plant-based source of essential vitamins and minerals.
Gut & Digestive Health
Although nutrition plays a significant role in gut health, the gut microbiome is one way owners are supporting their pets’ overall wellness.
Prebiotics and probiotics are continuing to gain traction in the pet health space. Pet health products targeting gut and digestion support often combine prebiotics and probiotics– known together as synbiotics, that complement each other for compounded benefits.
Formulation flexible Pomella® extract may offer beneficial support for a healthy gut microbiome through its prebiotic potential and antioxidant support.
Skin & Coat Health
Pets’ skin and coat play several roles in their wellbeing, functioning as an important part of the immune system and maintaining proper hydration.3 Particularly, in dogs and cats, the skin and coat account for 10%-15% of their total body weight.3 Pet owners with pets with dry, flaky skin and those that constantly shed are considering diets rich in omega fatty acids, vitamins, and minerals that support their pets’ skin and coat.
Fatty acids omega 6 and omega 3 may support a healthy coat in pets, as well as zinc and B vitamins.3 Thymocid® extract, Guaviam™ extract, and Pomella® extract may appeal to formulators looking to target skin and coat support in pets through a variety of avenues.
References:
- https://www.americanpetproducts.org/news/press-release/latest-pet-ownership-and-spending-data-from-appa-reveals-continued-strength-of-national-pet-industry-in-the-face-of-economic-uncertainty
- https://www.fortunebusinessinsights.com/pet-care-market-104749
- https://vcahospitals.com/know-your-pet/the-importance-of-your-pets-skin-and-coat-and-the-role-of-diet
- https://www.futuremarketinsights.com/reports/fortified-pet-food-market
Pet ownership is at an all-time high, with 66% of US households owning at least one pet.1 From this, it’s no surprise that the global pet care market is estimated to grow from $246 billion in 2023 to $368 billion by 2030.2 Trends in pet health and food products are mirroring human health and nutrition products that target similar applications as well.
In the ever-evolving landscape of pet health, flexibility is crucial for formulators seeking to create products that cater to the diverse needs of pets. From mood & behavior to fortifying nutritional profiles, pet formulators should stay ahead of these emerging trends to pivot and adapt to the growing demand for pet health products.
Mood & Behavior
Stress, anxiety, and behavioral issues are a few common concerns for pet owners. Changes in routine, separation from their owners and visits to the vet can trigger a stress response in pets, whereas thunderstorms, fireworks, and prolonged periods of solitude may lead to certain behavioral issues that may prove challenging for pet owners and the household.
Innovative pet health products incorporating ingredients, such as ashwagandha, holy basil, and curcumin, recognize the importance of addressing mood and behavior in pets with respect to cognitive wellbeing. Moreover, formulators can benefit from the inclusion of antioxidants and vitamins that support cognitive function, longevity, and a positive emotional state for pets.
Longvida Optimized Curcumin® may be a viable ingredient solution for pet formulators looking to target mood & behavior support.
Joint Comfort
As pets age, mobility becomes an increasingly important factor for their quality of life regardless of their breed, age, and lifestyle. As a formulator, consider developing targeted solutions for specific joint issues faced by pets. For example, senior pets may require joint supplements with higher concentrations of active ingredients to address age-related joint issues, while pets with joint-specific conditions may benefit from specialized formulations tailored to their unique needs.
With an increasing focus on holistic pet care, formulators are turning to botanical ingredients that support joint mobility & comfort. Ingredients like curcumin and WokVel® Boswellia serrata are gaining popularity as a natural alternative in this space.
Nutritional Fortification
Nutritional fortification serves as a cornerstone of pet health formulations, playing a pivotal role in improving the quality of pet health products while offering a multitude of benefits that contribute to a pet’s overall wellbeing. The global trend of pet humanization and the increasing demand for pet food fortified with vitamins and minerals are the main drivers of the growth in fortified pet food sales.4
Beyond meeting basic nutritional needs, pet owners are seeking products that provide additional functionalities and are turning to delivery formats that match their unique preferences. Chewable tablets, liquid drops, toppers, and powdered formulations allow formulators to stay flexible and pet owners to choose the most convenient option for their pets’ needs and preferences.
Brands fortifying pet foods and supplements with a well-rounded balance of essential nutrients, vitamins, and minerals may help address pets’ specific nutritional needs based on a variety of factors, assuring that pets receive optimal nutrition to support their growth, development, and longevity.
For formulators looking to fortify their next pet health products, consider Guaviam™ extract – plant-based source of essential vitamins and minerals.
Gut & Digestive Health
Although nutrition plays a significant role in gut health, the gut microbiome is one way owners are supporting their pets’ overall wellness.
Prebiotics and probiotics are continuing to gain traction in the pet health space. Pet health products targeting gut and digestion support often combine prebiotics and probiotics– known together as synbiotics, that complement each other for compounded benefits.
Formulation flexible Pomella® extract may offer beneficial support for a healthy gut microbiome through its prebiotic potential and antioxidant support.
Skin & Coat Health
Pets’ skin and coat play several roles in their wellbeing, functioning as an important part of the immune system and maintaining proper hydration.3 Particularly, in dogs and cats, the skin and coat account for 10%-15% of their total body weight.3 Pet owners with pets with dry, flaky skin and those that constantly shed are considering diets rich in omega fatty acids, vitamins, and minerals that support their pets’ skin and coat.
Fatty acids omega 6 and omega 3 may support a healthy coat in pets, as well as zinc and B vitamins.3 Thymocid® extract, Guaviam™ extract, and Pomella® extract may appeal to formulators looking to target skin and coat support in pets through a variety of avenues.
References:
- https://www.americanpetproducts.org/news/press-release/latest-pet-ownership-and-spending-data-from-appa-reveals-continued-strength-of-national-pet-industry-in-the-face-of-economic-uncertainty
- https://www.fortunebusinessinsights.com/pet-care-market-104749
- https://vcahospitals.com/know-your-pet/the-importance-of-your-pets-skin-and-coat-and-the-role-of-diet
- https://www.futuremarketinsights.com/reports/fortified-pet-food-market
About Verdure Sciences®:
Verdure Sciences manages ingredient innovation throughout the integration of supply network, production, and research platforms. With an expanding pipeline of proprietary, standardized botanical ingredients supported by pharmacokinetic, pharmacodynamic, and clinical research profiles, we work toward our unified vision to offer safe, effective ingredient solutions. Verdure Sciences® is a registered trademark of Verdure Sciences®, Inc.
For our most current patent and trademark information, please visit: https://vs-corp.com/ip/ | https://vs-corp.com for more information
About Verdure Sciences®:
Verdure Sciences manages ingredient innovation throughout the integration of supply network, production, and research platforms. With an expanding pipeline of proprietary, standardized botanical ingredients supported by pharmacokinetic, pharmacodynamic, and clinical research profiles, we work toward our unified vision to offer safe, effective ingredient solutions. Verdure Sciences® is a registered trademark of Verdure Sciences®, Inc.
For our most current patent and trademark information, please visit: https://vs-corp.com/ip/ | https://vs-corp.com for more information
