According to a study from Future Market Insights, natural cosmetics sales surpassed 3 billion units in 2018 with a market value worth $36 billion in 2019. These numbers give us insight into just how big the natural cosmetics sector is and how much more growth we can expect to see. Within the health and beauty sector, people demand clear and identifiable ingredients for both beauty from within and for topical finished products.

These demands have led to increased consumer awareness, traceability efforts from finished product providers, and an extensive list of certifications and achievements by both finished good marketers and ingredient suppliers to aid in transparent and traceable paper trails for the ingredients and the products on the shelf.

Recently at SupplySide West in Las Vegas, NV, USA, we proudly debuted the newest ingredient solution in a vast line up of patented and clinically backed plant-based ingredients: Maplifa. Sourced and manufactured solely in North America using a patented, eco-friendly, and sustainable process, Maplifa (Acer rubrum extract), aims to meet growing needs offering clinically supported applications promoting multiple areas of dermal health.

Standardized to a unique polyphenolic ratio, this maple leaf extract is a proprietary, clean label solution and Non-GMO Project verified. Additionally, this traditional North American ingredient is a part of our internal Verdugration initiative with sustainable harvesting techniques that aim to promote and sustain healthy tree populations. The harvesting and collection of the leaves for Maplifa do not negatively impact or harm the maturing trees, as may occur with bark collections.

Verdugration is a comprehensive initiative targeting traceability, sustainability, and global stewardship of Verdure’s impressive array of plant-based ingredients. Maplifa’s earth-friendly harvesting and eco-friendly extraction process provides clean labels and green advantages. Beyond sustainable and traceable initiatives for the extract, we have secured acres of land in areas where red maple is native and flourishing; with efforts to promote land and tree conservation and promote a healthy population of native flora and fauna.

Maplifa is currently being clinically studied in humans to support antioxidant function, skin radiance, and skin elasticity, as well as anti-microbial activity at functional skin care levels. Current in vitro work supports the promotion of epidermal homeostasis and multiple mechanisms associated with anti-aging.

“Immense effort has been taken to establish a complete clean label ingredient that is traceable and sustainable with clinical affirmation. Verdure truly listens to our customers and their market needs. We are honored to offer Maplifa to the global marketplace, while adding to the already impressive lineup here at Verdure. It is only an indication of what is yet to come and we are excited to see how this will continue to highlight Verdure’s position with focused initiatives and clinically efficacious solutions,” explained lead on the project, Sonya Cropper, our VP of Marketing & Innovation.

We are proud to offer plant-based ingredients that not only support health and wellness, but also contribute to ongoing sustainability, traceability, and global stewardship initiatives and be a key partner in the natural products industry.