Longvida® Named Finalist For Two NutraIngredient USA Awards

MAY 2021 — Longvida Optimized Curcumin® has recently been named one of three finalists for the 2021 NutraIngredients-USA Nutrition Research Project award and one of three finalists for the 2021 NutraIngredient-USA Ingredient of the Year: Cognitive Function award. This prestigious accomplishment is in two categories of particularly high esteem: the Nutrition Research Project award is one that rewards the best game changing nutrition research projects pushing the boundaries of nutritional science, while the Ingredient of the Year: Cognitive function category aims to celebrate the best ingredients dedicated to supporting cognition, memory, alertness, and other cognitive processes, and celebrates ingredients that are meeting the specific demands of the cognitive health category .  We are proud to be included among this years’ finalists for these esteemed awards and look forward to the announcement on NutraIngredients-USA.com on Wednesday, July 14, 2021 at 11am CT – Chicago, IL, USA. 

This, Further evidence of benefits to mood and working memory from lipidated curcumin [Longvida] in healthy older people: A 12-week, double-blind, partial replication study, was a randomized, double-blind, placebo-controlled trial and was a follow-up to a previous 4-week trial examining Longvida on cognitive function, mood, and wellbeing in healthy adults. In the new trial, after a baseline assessment, results were measured at 4 and 12-weeks. Longvida® was well-tolerated. According to researchers, this follow-up study “confirms that Longvida® improves aspects of mood and working memory in a healthy older cohort.”1 

NI USA Awards

The research addresses a global public health concern regarding the need for cognitive support through improved mood, working memory, spatial memory, concentration, sustained attention, and fatigue. Many of these attributes have been linked to cognitive decline. In particular, spatial memory is known to take place in the hippocampus, and thus, targeting this area of the brain is of interest. Further, this project (NutraIngredients-Asia Nutrition Research Project 2020 Finalist) directly correlates to the most commonly affected demographic by examining a healthy group of educated adults aged 50-80 years. Not only does this research offer a low-cost solution for healthy brain aging, it is also supported by multiple studies at a once daily dose (400mg Longvida – 80mg curcumin), and now the same researchers that reported award-winning (NutraIngredients Research Project of the year 2015) cognitive health findings are replicating their efforts – in both research and award nominations. Significant improvements in aspects of cognitive function and mood were observed, including decreased fatigue, tension, anger, confusion, and total mood, as well as improvements to working memory, concentration, and spatial memory and learning. Combined, these attributes suggest promise for “alleviating cognitive decline in some populations,”1 explained researchers. 

There has been an increased demand for cognitive health products, especially since the onset of the global pandemic. This project gave further proof that Longvida indeed supports aspects of cognitive function, working memory, spatial memory & learning, concentration, and mood through improvements to fatigue, stress, tension, and anxiety.1 This trial also substantiates the efficacy of Longvida and adds to the existing cognitive health clinicals on Longvida®</sup Optimized Curcumin®,2-9 explained Kristen Marshall, digital marketing manager at Verdure Sciences. “Not only is this impressive, but the trial was completed prior to the pandemic and really showcases the possibilities with Longvida well ahead of the increased interest, though we truly see this increased demand for cognitive applications sticking around for the long-term with consumers.”

Marshall went on to explain, We are very excited this study has shown replicative results in a similar population of healthy older adults and are thrilled to be considered for this award. Further confirming Longvida’s benefits in mood and memory. It is also very promising to see these results in subjects that have more education and slightly higher cognitive abilities prior to the study.This further validates the work being done supporting Longvida as the Cognitive Curcumin of Choice, and we are honored to be recognized as a finalist in the Nutrition Research Project category alongside the shortlist of exceptional companies and products.  

In addition to the incredible achievement as a finalist for outstanding nutritional research efforts, Longvida® is also a finalist in supporting cognitive and brain health through improved mood, memory, and learning. These two achievements are a testament to the unprecedented efforts supporting Longvida, which continue to lead the cognitive category. Not only is Longvida being recognized for the high level research efforts, but also for the continued dedication in bringing optimized curcumin® to the cognitive and brain space. 

Verdure extends recognition and thanks to the team of researchers at Swinburne University for their continued efforts, due diligence, and research into Longvida Optimized Curcumin®. Verdure is honored to have been chosen as a finalist for the Nutrition Research Project Award from NutraIngredients-Asia and for the recognition of this research endeavor. 

The NutraIngredients-USA team stated in an email, “in light of the ongoing COVID-19 public health emergency, we have taken the decision to keep the NutraIngredients-USA Awards presentation to an online event for a second year.” Be sure to join the celebration live on July, 14th!   † 

 

Read more on Nutraceutical Business Review: Longvida named finalist for two NutraIngredient-USA awards

 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Verdure Sciences®: Verdure Sciences supplies plant-based ingredients backed by science with an emphasis on sustainability, traceability, clean labels, global conscience, and stewardship. From growing
and harvest to manufacturing, standardization, and research, our ingredient pipeline hold quality, integrity, efficacy, safety, and traceability as primary concerns in offering sustainable solutions for the global market. Verdure Sciences® is a registered trademark of Verdure Sciences®, Inc.

About Longvida®: Patented Longvida Optimized Curcumin® utilizes Solid Lipid Curcumin Particle (SLCP) Technology that promotes the uptake of free curcumin. Developed by university neuroscientists, Longvida® is able to bypass initial hydrolysis and deliver unglucuronidated (free) curcumin to the brain and target tissues. Extensively studied by independent researchers around the globe, Longvida offers efficacious free curcumin at easily managed daily doses as the Cognitive Curcumin of Choice™. Longvida®, Optimized Curcumin®, and Longvida Optimized Curcumin® are registered trademark of Verdure Sciences®, Inc. To learn more about Restoridyn, visit: vs-corp.com/longvida

REFERENCES
1- Cox KHM et al. Nutrients. 2020 Jun 04. 12(6): 1678.  
2- Koronyo Y et al. JCI Insight. 2017. 2(16).  
3- Rafii MS et al. Front Behav Neurosci. 2015 Sep 14. 9: 239.  
4- Kawamoto K et al. Japanese Pharmacol Ther. 2019. 47: 1253-1268.  
5- Scholey A et al. Current Dev Nut. 2019 Jun. Poster. 3(1): nzz052.OR32-05-19)  
6- Cox KH et al. J Psychopharmacol. 2015 May. 29(5): 642-651.  
7- Kuszewski JC et al. Nutr Metab Cardiovasc Dis. 2019. 
8- DiSilvestro RA et al. Nutr. J. 2012 Sep 26. 11(79). 
9- Scholey A et al. Poster presented in: FENS. Dublin, Ireland. 2019: P3-01-02. 

For our most current patent and trademark information, please visit: vs-corp.com/ip   |   Visit vs-corp.com for more information.

For a list of current Longvida references, please visit: marketing.vs-corp.com/longvida-science