Verdure Sciences®, celebrating 25 years of plant-based ingredients for the global marketplace, is one of the first ingredient suppliers to join the ranks of esteemed brands aligning with Alkemist Labs through the Alkemist Assured™ initiative. This year Alkemist Labs, who are celebrating a quarter century of botanical testing, launched Alkemist Assured™, a new program based upon testing transparency and the assurance that a company is serious about confirming quality.
Verdure’s VP, Sonya Cropper, expressed excitement for the aligned efforts toward clean label, transparent solutions for consumers. “The Alkemist Assured™ seal will help provide an added layer of transparency for our customers. This seal aims to bring confidence to the forefront for foundational efforts at Verdure; further confirming identity, potency, and purity through an esteemed and reliable third-party. We are excited to partner in this endeavor.”
Bhaumik Darji, quality assurance manager at Verdure Sciences® mirrored Cropper’s sentiments stating that “Verdure Sciences has always committed to delivering high quality ingredients by testing for identity, strength, purity and contaminants. We are excited to partner with Alkemist Labs on the Alkemist Assured™ program. With this expanded partnership, we have taken a step forward for our customers as a commitment to quality, integrity and transparency. This program provides additional transparency in testing that supports our commitment and fight against adulteration.”
Alkemist Labs CEO Elan Sudberg applauds Verdure for engaging in true transparency and a deep commitment to stringent product testing. “ I want to acknowledge your courage for being an early adopter of this program,” Elan said. “It takes sword wielding warriors like you to cut a path for others to follow into greatness.”
The Alkemist program consists of two tiers. The first tier of this transparency program, Next Generation Transparency™, includes consumer-friendly certificates of analysis (COAs) for botanical testing. Companies who participate in this program and who share their testing reports with the public, are listed on the Alkemist website as Next Generation Transparency partners. The public reports must be updated a minimum of every six months to ensure they are up to date.
The second tier of the program, the Alkemist Assured seal, requires companies be part of the Next Generation Transparency reporting in addition to a regular schedule of product testing by Alkemist Labs to confirm continued product scrutiny. Companies can use the Alkemist Assured seal on their product marketing materials, websites, and sales materials to show that a product was tested by a trusted third-party lab for identity, potency, and contaminants.
These efforts are a part of the bigger picture to include sustainable approaches in each avenue of business. It is a key pillar for Verdure. Kristen Marshall, digital marketing manager with Verdure Sciences® explained, “While Verdure has always held sustainability, traceability, and transparency as key pillars of business, we are now sharing these messages in a more meaningful way for our customers through Verdugration® and Verdure Cares®.”
Verdugration® is Verdure’s internal mission for sustainable, socially conscious, and transparent global stewardship with particular focus on the plants, ingredients, environment, and processes. In addition, we have Verdure Cares®, which is a subset of Verdugration®, focuses on sustainable partnerships, social impact, and the team at Verdure.
Marshall goes on to explain, “Combined, under the Verdugration® umbrella, these efforts aim to make our contributions to the planet, people, and practices we employ more meaningful, but they have always been in practice. As a part of our internal efforts to improve sustainable, traceable, and transparent messages, we are very excited to partner with Alkemist. Being a part of the Alkemist Assured™ initiative offers a unique opportunity to better include quality control and assurance in our transparent efforts. We look forward to collaborating further to uniquely offer consumer friendly COAs to our customers. In tandem with Alkemist, we are going to work to share information openly and accurately. It will certainly be important to share these new resources in a way that translates to appropriate finished products as well.”
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